SEO and PR, once upon a time, used to be two different services offered separarted as part of a whole marketing campaign. Few years ago it changed.
At Bambú PR, we are working SEO and PR more closely together within a new integrated and evolved digital landscape. There are many similarities in skill sets of creating great content and reaching out other sites to develop relationships.
Why is this happening?
To start, Google started to place more importance on quality of the content, relevant content and premium sites linking to your site. Therefore, to appear high in Google’s results pages, you currently have to write and share insightful and appealing content and get links from great sites. However, if you don’t work in public relations, it’ll be something you’re not familiar with. PR professionals are in charge of this, to target larger publications with great content linking to your site. Nowadays, quality links and content has become the glue which binds search engine optimization and public relations together.