PR encompasses any activity, online or offline, designed to improve communications and build relationships with audiences that matter to your business. This includes, but is not limited to:
- Analyst relations
- Blogger relations
- Community relations
- Crisis communications
- Employee relations
- Media relations
- Public speaking
Unfortunately, PR has gotten a bad rap at times because professionals have historically relied on “soft” metrics such as placements, impressions, and ad equivalency to create the perception of value. They have failed to connect actions to outcomes, and clearly demonstrate how PR activities impact key performance indicators (KPIs) that are relevant to the C-suite.
But, times are changing, and modern PR pros are becoming adept at building strategies that have an undeniable impact on expanding reach, driving website traffic, generating leads, increasing sales conversions, and enhancing customer loyalty.
At Bambú PR we offer new and established companies a wide range of communications services to approach PR in an affordable and effective way. Learn more about us at www.bambupr.com or send us an email firstname.lastname@example.org