- PR Business
Sotheby’s Barcelona – Increase the visibility in Catalonia of the No. 1 Luxury Real Estate Brand
Sotheby's International Realty, the well-known luxury real estate agency, seek to increase its visibility and notoriety among its target audience in the Catalonia area.
Customer
Sotheby's Barcelona
Services
PR Business
Objectives
The objectives were to increase the visibility of Sotheby’s properties, position the management team as opinion leaders and reinforce the presence of the brand in specialized and general media.
To achieve this, we create recurring content such as “House of the Month” and high-quality articles for specialized and general media. We adapt content for lifestyle media with a focus on design and decoration.
In addition, we coordinate interviews and opinion articles with spokespersons in economic and national media to reinforce their leadership.
Creating monthly content such as “House of the Month” and high-quality articles to achieve coverage in luxury and real estate publications.
How PR and Bambu’s Work Helped
Most relevant impacts in the press
