In the competitive world of tourism, standing out from the crowd can be a monumental challenge. However, Santiago Ways, a company specialized in trips to the Camino de Santiago, managed to do it with great success. In this blog, we share how our communication strategy helped Santiago Ways achieve significant visibility and strengthen its reputation from the ground up.
A little history
Santiago Ways, founded by Joseba Menoyo, has established itself as a leading company in the travel sector with an impressive annual turnover exceeding €25 million. Despite the financial success, the company and its founder did not have the necessary visibility to be recognized as leaders in the industry. This is the challenge that Joseba Menoyo presented to us: develop a corporate communication plan that would not only position Santiago Ways in the travel sector, but also raise his profile as CEO and founder.
The Communication Strategy
Our strategy focused on three key pillars:
· Media Coverage: We organized interviews for Joseba Menoyo in renowned national newspapers, where he was able to share his inspiring story and the vision behind Santiago Ways. These interviews not only helped humanize the brand, but also established Joseba as a thought leader in the travel sector.
· Strategic Connections: We facilitate Joseba’s participation in important events in the sector, allowing him to connect with other leaders and influential professionals. These events served as platforms to establish valuable relationships and reinforce Santiago Ways’ presence in the industry.
· Integration into Professional Networks: We incorporated Joseba into the Bambu network, an exclusive network that significantly expanded its network of professional and investor contacts. This integration not only strengthened his professional network, but also opened new business and collaboration opportunities.
Transformers Results
The implementation of our communication strategy produced notable results:
· Increased Visibility: Joseba Menoyo’s media presence increased considerably, making him a recognized and respected figure in the travel sector.
· Brand Recognition: Santiago Ways began to be recognized as a leader in its field, consolidating its position in the market.
· Strengthening Professional Network: Joseba’s network expanded with new strategic connections, creating additional opportunities for growth and collaboration.
Conclusion
The Santiago Ways success story highlights the importance of a well-planned and executed communication strategy. By focusing on increasing visibility and strengthening professional connections, we managed to position Santiago Ways and its founder in the place they deserve in the travel sector.
Would you like to achieve similar results?
If you are looking to raise the visibility and reputation of your company, do not hesitate to contact us. At our agency, we are dedicated to creating communication strategies that transform the presence of your business in the market. Find out how we can help you achieve success!
