- PR Events
Franuí – Summer Experience
On the occasion of the launch of the Franuí Argentinian chocolate brand in Spain, Bambu team organized two events: one at the Wellington Hotel in Madrid and another one at the W hotel in Barcelona.
Customer
Franuí
Services
PR Events
Objectives
We brought together influencers and celebrities from the fashion, trends and lifestyle worlds in a summer party hosted by Franuí.
At the Franuí Summer Experience in Madrid, prominent celebrities attended such as Katy Sainz, Aldo Comas, Fiona Ferrer and Juan Avellaneda. A social media campaign was also carried out with each one of the celebs, creating qualitative content around the new sweet snack.
Katy Sainz, Juan Avellaneda, Fiona Ferrer and Aldo Comas were the brand ambassadors chose by the brand and Bambu.
How PR and Bambu's
work has helped
A selection of top influencers attended both events, in Barcelona the guest list focused on foodie profiles and also journalists interested in learning first-hand about the taste of the new Franuí. During the event, the CEO of the brand from Argentina was in charge of explaining the origin of these chocolates and the opening the Franuí moment that everyone could enjoy live, in a relaxed atmosphere enlivened by DJs.
The result was very satisfactory with an excellent impact on social media, as well as in the media. Likewise, the Consul and Ambassador of Argentina attended both events to reinforce the origin of the product, which since its launch in Spain at the beginning of this year has already managed to spread to other European countries.
Most relevant moments of both events
