PR Business

IAAPA Expo Europe – Press Office for the Leisure Industry’s Premier Event in Europe

A PR Plan that answered to a doble objective: giving maximum visibility to IAAPA in the Spanish press and putting in value advances in technology and safety in the industry.

Customer

IAAPA

Services

PR Business

Goals

Last September 2021, IAAPA Expo Europe took place in Barcelona, one of the most important trade shows in the leisure and theme parks industry. During the previous months to the fair, an interviews plan was set with the President and CEO of IAAPA, Hal McEvoy, while also giving visibility in the press to the most emblematic theme parks and association members in Spain: PortAventura World, Parque Warner, and Tibidabo, as the most important park in the host city.

In addition to a 24/7 press office service that managed different branded content with trade media, press calls, and press releases; the agency managed and coordinated the visit of national authorities such as: Albert Batlle, Deputy Mayor of Prevention and Safety of the Barcelona City Council, the Minister of Business and Employment of the Generalitat of Catalonia, and Minister Ms Reyes Maroto from the Ministry of Industry, Commerce, and Tourism of Spain.

We had the visit of authorities from the Barcelona City Council, the Generalitat of Catalonia, and the Ministry of Industry, Commerce, and Tourism of the Government of Spain.

How PR and Bambu's
work has helped

As a result, more than 220 impacts were obtained in offline and online media, as well as notable mentions in blogs and social media profiles of industry experts. TVE, Europapress and Antena 3 were also present for the minister’s visit.

Highlight the personal gratitude of the press and protocol teams of the authorities, and the members of the association for the effectiveness in resolving any immediate request, and for the success in terms of coverage by the Spanish media.