- PR Events
Josera: A PR Campaign to Strengthen Its Brand Positioning in Spain
A brand activation in Barcelona became a nationwide media opportunity. BAMBU designed and delivered the communications strategy for Josera Moments 2026 to increase brand awareness and strengthen Josera’s position in the Spanish market.
Customer
Josera
Services
PR Events
Objectives
Josera wanted to build its presence in Spain’s highly competitive pet food market by highlighting its commitment to super-premium nutrition and animal welfare.
Our challenge was to introduce the brand to new audiences among Spanish users, while creating a relevant connection with consumers in Barcelona.
More than 70 media impacts and 8 interviews, reaching 13 million people and strengthen its visibility in Spain across mainstream, broadcast and lifestyle media.
The strategy: turning a brand activation into a media story
To achieve this, we designed the communications strategy for Josera Moments 2026, a brand activation held at the Diagonal Mar shopping centre in Barcelona. The campaign was built around an exclusive visit by Christian Vieler, a Josera collaborator and the photographer behind some of the world’s most viral dog portraits.
BAMBU developed a comprehensive press office plan based on three complementary editorial angles: a pre-event announcement about the photographer’s arrival in Barcelona, a local lifestyle story for Barcelona-based media and a national consumer and retail angle.
We also managed media invitations, interviews with Christian Vieler and outreach to national, cultural, lifestyle outlets and TVs, complemented by engagement with relevant influencers.
Relevant moments and media coverage
Planning a media event or brand activation in Spain?
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