- PR Business
Lagertha Project: PR for Female Entrepreneurship in the Blue Economy
BAMBU designed and delivered the communications strategy for the launch of Lagertha Project, the first female entrepreneurship programme combining the blue economy with advanced digital technologies.
Customer
A Bordo Lab
Services
PR Business
Objective
Communicated the launch of Lagertha Project, the first female entrepreneurship programme in the blue economy to incorporate advanced digital technologies. The initiative was created by A Bordo Lab, co-funded by the Government of Catalonia, and supported by Fundació Barcelona Capital Nàutica, Telecos.cat and Ship2B Foundation.
Our challenge was to position the initiative on the media and innovation ecosystem agendas, capitalising on Barcelona’s role as the home of a UNESCO Ocean Decade Collaborative Centre dedicated to the blue economy.
We ensured institutional presence, attendance by major newspapers, and interviews with the spokesperson and the entrepreneurs.
What we achieved?
We succeeded in positioning the Lagertha Project within the media agenda and the blue economy ecosystem in Barcelona. We did a press call and the news was featured in La Vanguardia, El Periódico de Catalunya, Diari ARA, The New Barcelona Post, as well as in niche publications such as Emprendedores and Panorama Náutico.
Furthermore, the program’s visibility was strengthened among key audiences for future editions.
Highlights and Press Coverage
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