Nawaiam España – B2B Breakfasts with Decision Makers from the Travel Industry

Customer

Nawaiam España

Services

PR Connect

Objectives

The pandemic, the economic crisis and what is now known as “the great resignation” have put the tourism sector in check in recent years. One of the main challenges to which they have been exposed has been rebuilding the employee profile map in a more efficient way and installing new work routines in line with the era of digitalization. Our client, Nawaiam Spain, arrives in Europe with the desire to help human resources departments solve talent acquisition tasks with a technological tool recreating the metaverse.

From Bambu we organized a business breakfast meeting with Human Resources managers from leading companies in the travel industry such as Ana Maria Camps, from the Spanish Confederation of Tourist Hotels and Apartments (CEHAT), Francisco Manuel from Viajes El Corte Inglés, and Rocio Abella from Deloitte, Javier Manchón from the Spanish Association of Tourism Professionals or spokespersons from hotel chains such as Ferran Hernández, HR director at Mandarin Oriental Ritz.

How PR and Bambu
Workd helped

A private meeting in which the role of human resources and talent in big companies was analyzed by industry experts, bringing ideas and solutions through technology and innovations for talent management, such as the Nawaiam tool to improve recruitment processes.

The event was attended by Business Insider Magazine and Telemadrid who pick up and published some of the main conclusions and highlights of the meeting.

Most relevant moments of the event and clipping