PR Leadership

Santiago Ways – Corporate Communications from Scratch for a TravelTech company

A corporate communications plan that positioned Santiago Ways’ founder in the travel industry and raise its reputation and visibility.

Customer

Santiago Ways

Services

PR Leadership

Objectives

Santiago Ways, founded by Joseba Menoyo, is an online company in the travel industry specialized in trips to El Camino de Santiago, with an annual turnover of more than 25 million euros. Despite the success of the company its CEO and Founder, Joseba Menoyo, was not widely known due to the company’s organic growth.

Joseba came to Bambu with the objective of developing a corporate communications plan that would position Santiago Ways in the travel sector and raise his reputation and visibility as CEO and founder.

Joseba Menoyo's visibility has increased significantly, Santiago Ways is now being recognized as a leader in the travel sector.

How PR and Bambu’s
Work Helped

We managed interviews with Joseba Menoyo in national newspapers so that he could explain his story. We also connected him with leaders in the industry through strategic events, and we integrated Joseba into the Bambu network to strengthen his professional network and contacts with investors and entrepreneurs.

Joseba Menoyo’s visibility has increased significantly, Santiago Ways is now being recognized as a leader in the travel sector, and Joseba’s professional network has been strengthened with new strategic connections.