PR Business

Union Avatars – # Media coverage at Mobile World Congress Barcelona

Media coverage of the Union Avatars stand at the Mobile World Congress 2023 with the aim of reinforcing the presence at 4YFN and at the Mobile World Capital stand.

Customer

Union Avatars

Services

PR Business

Objectives

Union Avatar attends 4YFN where it will present its UNION ID, and is the technology behind the avatars of the Mobile World Capital Barcelona 2023, with an immersive experience with avatars around the 5 senses.
From the agency we worked 3 different versions of press release with the aim of reinforcing the presence in each of the spaces: MWC and 4YFN, as well as the visit of King Felipe VI and the creation of his own avatar.

For this we developed a strategy that included: content calendar, press call during the first three days of the event, presence and management and support in the interviews achieved during the MWC/4YFN.

Nearly 30 national and local media were interested in Union Avatars' technology.

How PR and Bambu's
work has helped

In total, about 30 impacts have been achieved in offline and online media, including: RTVE, El Periódico, Expansión, La Vanguardia, Diari ARA, Catalunya Ràdio, Pymes y Emprendedores, Via Empresa, etc. Local and national televisions picked up statements from company spokespeople to explain the technology behind the avatars.