When we talk about communication as a discipline, we rarely mention the numbers that accompany it, but when it comes to being effective, these figures are a vital part.
80% of communication is not what you say, but how you say it, which allows us to measure the responsibility we have when issuing a message, as well as the elements to take care of so that it arrives correctly and can be considered effective.
We understand effective communication as having the ability to transmit information in a clear, precise and understandable manner, so that whoever receives it understands and processes it correctly.
But to get there, we require several steps:
Know the audience
Understanding the way the person receiving your messages communicates allows you to understand their needs, the tone they use and what they need to connect. The connection comes from empathizing, and this step is what will mark the rest.
Define what you are looking to generate
If through your message you seek to move, motivate, lead to action, inspire or anger, the way you develop it will be very different, that is why it is key that you project what emotion you want to generate in those who listen to you at the end of your conversation.
A universal message
When we know a topic, it is very easy for us to use too many technicalities, but here, as in many other disciplines, we can use minimalism where yes, less is more, but above all, the simpler the message, the easier it will be to understand. , and therefore, we will eliminate many of the communication barriers that prevent our content from connecting with the audience.
Congruence and coherence
If our message seeks to captivate, and we say it while shouting, it does not “empathize” and in the end the audience will not know exactly the meaning of your message. Therefore, that the essence is present from beginning to end regardless of the communication channel you use, will be key to credibility.
Order
Although it may seem like a logical point, it is important to take care of the way we transmit a message, from the moment we write it until it reaches our recipient. Taking care of the narrative structure helps us capture attention and also demonstrates our knowledge of the topic.
Conviction
This is the “icing on the cake”, a message without emotionality, rarely able to connect with those who we want to read or listen to us. Conviction, believing in what we say and being convinced that this must be addressed, allows us to give a unique value to what we do. It all starts with us and knowing that what we are going to share is worth it.
Taking these elements into account, we will be able to build comprehensive messages that are differentiated by their consistency and, above all, that reach our recipients as we expect, thus causing the impact we seek. The world is ready to hear you, raise your voice.
Conclusion
Defining effective and coherent communication messages is not an easy task, but by following these keys you can significantly improve your chances of success. Remember that communication is not just about conveying information, but about connecting and resonating with your audience in a meaningful way. Take a strategic approach, stay consistent and listen to your audience to build strong and effective communication.
