In a world where communication and visibility are keys to success, the Global Association of Theme Parks and Resorts (IAAPA) fair faced the challenge of standing out in the crowded media landscape. With the need to enhance both its presence in the Spanish media and the technological and security innovation of the industry, IAAPA trusted the Bambu PR team to carry out an effective and high-impact communication strategy.
The Bambu PR team developed an action plan with a double strategy: maximizing the visibility of IAAPA in the Spanish press and highlighting advances in technology and safety in theme parks. This plan involved a series of strategic interviews and intense public relations management.
Interviews were organized with Hal McEvoy, President and CEO of IAAPA, ensuring that the main amusement parks in Spain, such as PortAventura World, Parque Warner and Tibidabo, were in the media focus. This approach not only allowed innovations in the sector to be highlighted, but also promoted these destinations as references in the entertainment industry.
Bambu PR implemented a 24/7 press office, ensuring that all communication was fluid and effective. In addition, he managed and coordinated the visit of important authorities, including Albert Batlle, Deputy Mayor for Prevention and Security of the Barcelona City Council, the Minister of Business and Labor of the Generalitat of Catalonia and the Minister of Industry, Commerce and Tourism, Reyes Maroto.
The media coverage was impressive: more than 220 media impacts were achieved, including mentions on blogs and social networks by industry experts. The visit of Minister Reyes Maroto attracted prominent media outlets such as TVE, Europapress and Antena 3, providing even greater visibility to the fair and the advances and novelties presented.
The success of the IAAPA fair communication is not only measured in numbers, but also in the quality of the relationships built and the recognition obtained in the sector.
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